Be not afraid of conflict

Curate a large rolodex

Do not expect perfection

Don’t do favors

Master writing

Become a psychology master

Become a sales master

Never try to impress

Fuck what other people think

Put the right people in the right seats

Listen carefully

Guard your reputation

Prefer phone calls to meetings

Hire experts, and then listen to them

Get it in writing

Be honest and ethical

Be scarce

Always be ready to cut people off permanently

Get rid of undesirable people early

Great leaders care about their organization and their workers

See things as they truly are, not how you wish they were

Evaluate people as electrochemical organisms

Give other people the last word

Do not judge people by how they look


Build superreserves

Help others achieve their goals

You don’t owe anyone anything

Give yourself permission to be human

Hire carefully


Create an illusion

If you’re not sure, say so

Do the hard thing

Do the right thing

Write handwritten notes

Get outside your comfort zone

Success requires mental health

Love thine beautiful enemies

Talk less

Favors do not need to be returned

Don’t give second or third chances

You are not responsible for other people’s reactions

Communication breeds conflict

Do not complain

Create a tribe

If you really love someone, tell them

Seek doers; avoid pretenders

(v.) love

You are responsible for your own interests

Reject the subpar

In the first 90 days, relationships are set in stone

If you are attracted to someone, don’t settle for friendship

Surround yourself with people you want to be like

Quality begets quality

Treat everyone the same