Create an illusion

For thousands of years, magicians, clergies, and governments have taken advantage of humans’ presumption of truth: people always believe what they are told, until they find a reason to question it.

This evolutionary neuroanatomical vulnerability can be used to your advantage: you can create your own illusion, and people will fall for it. Example illusions include: a constantly ringing cell phone, so that people think you’re popular; always telling people that you have to go to the bank, so you sound rich; hanging artwork in your home, so guests think you’re cultured. The more blatantly and smoothly you pull off an illusion, the more readily it will be accepted.

There’s just one rule: never, ever admit to it being an illusion.