Be scarce

People want most what they cannot have: think of diamonds, breathtaking views, trips around the world, yachts, mansions, sports cars; and not just scarce things, but scarce people, too: think of Bill Clinton, the Dalai Lama, Warren Buffet, Paul McCartney, the hot Hollywood actress du jour. Value is derived from scarcity.

If you wish to be valued, wield power and influence, and command respect, you must remain scarce — even when you’re not. No one values that which is abundant.

Think of your value as a stock traded under the ticker YOU. In your absence, the price of YOU goes up 1% a day. For every 15 minutes you spend, every email you write, and every text message you send, YOU drops 5%.