Appeal to a noble cause

If you want to motivate people, appeal to a noble cause. Don’t say you are doing it for the money, or the power, or the fame; say that you are doing it for the greater good. For example, if you start a social networking website, say that you’re “helping make the world a more open and connected place.” Or, if you own a hotel, say that you’re “helping people explore the world and create memories.”

Followers love working for a noble cause; it motivates them more than a paycheck ever could. A cause inspires otherwise rational people to become workaholics, to put their personal lives on the back burner, and to advocate with passion.