About Maxims

Maxims is a comprehensive, applied ethics system with a single objective: to make anyone successful if he reads and obeys the corpus in its entirety.

The thesis of Maxims is that the sole differentiator between successful and unsuccessful people are foundational beliefs — deeply-held, cognitive building blocks used to assemble higher-level thoughts. An example of a foundational beliefs is: “Some people are born to be rich.”

The hypothesis of Maxims is that one may extract efficacious foundational beliefs from successful individuals and implant them into unsuccessful individuals. For example, a multi-millionaire may say, “I do not believe anyone is born to be rich;” the financially-struggling individual is then instructed to adopt this foundational belief. Maxims posits this process as a new subtype of Cognitive Behavioral Therapy (CBT) called Belief Implant Therapy (BIT), where the key differentiator between CBT and BIT is the patient is provided with foundational beliefs known to be efficacious. Furthermore, the hypothesis asserts that a core collection of efficacious foundational beliefs are shared by all successful individuals, and that these beliefs can be extracted and documented.

The Maxims corpus is a growing catalog of 183 efficacious foundational beliefs curated heuristically by surveying several thousand successful CEO’s, entrepreneurs, thought leaders, cultural icons, and politicians over eight years. Using this Maxims corpus, you may practice self-administered or guided Belief Implant Therapy without having to perform any belief extraction yourself.

Who writes Maxims?

Maxims is written by Jerzy J. Gangi. Click here to read a note from the author.

Does the ordering of maxims matter?

The ordering of maxims does not matter, at this time. Maxims are published online in the order in which they are completed.

How Should I Read Maxims?

70% of the meat of each maxim is contained in the title: the title is what it’s all about. The body of each maxim seeks only to illuminate some of what the title represents. If you wish to fully understand a maxim, start by fully understanding the title. Ponder it, meditate on it, and grapple with it.

Secondly, maxims are intended to be orated; therefore, the best way to read a maxim is aloud. Start by reading the title, then the body, then finish by reading the title again. Reading aloud helps the brain to more thoroughly internalize each maxim.

Thirdly, maxims are written densely; compared to other non-fiction literature, each word carries tremendous weight. Every single word is carefully selected and organized to exactly communicate the message at hand. Therefore, read each maxim very slowly so you fully appreciate the subtleties. Unpack each clause, and each sentence, one at a time. If you do not understand what something means, stop and dissect it before moving on.

Fourthly, to implant a maxim in your mind using Belief Implant Therapy, read it multiple times. For maxims to which your mind is receptive, 5-7 readings may suffice; for those maxims which strongly contradict existing, ineffectual foundational beliefs, 200+ readings may be required. Spread the readings over several weeks or months. As you read, pour over every word; each time through the maxim, seek a deeper understanding of the text.

What is an applied ethics system?

Applied ethics is a “philosophical examination, from a moral standpoint, of particular issues in private and public life that are matters of moral judgment. It is thus the attempts to use philosophical methods to identify the morally correct course of action in various fields of human life” (Wikipedia). An applied ethics system, therefore, is a collection of rules which, taken as a whole, prescribe the correct course of moral action in real-world situations. In corporate terms, an applied ethics system is a “code of conduct;” in layman’s terms, it is a “user’s manual for life.”

Why is an applied ethics system necessary?

You already have an applied ethics system — everyone does. It is the decision-making framework you have created for yourself, since birth, based on your experiences; it is the filter through which you decide on a course of action. Therefore, the question is not whether an applied ethics system is necessary, but rather whether you need a different, better one.

Every single decision in life involves an ethical component — it is the camera lens which affects every picture you take. Before you go out and take a thousand pictures, would you not want to ensure the lens is clean first? In other words, before you go out and try to build a business, where you’ll be making thousands of decisions a day, do you not wish to possess an optimal ethical system for making decisions?

You need a rock solid applied ethics system to be successful. Lacking it, you will be doomed to failure from the start, your work in vein. Therefore, before taking a thousand pictures, a first-rate lens is necessary; similarly, before starting a business where you will make thousands of decisions a day, a first-rate applied ethics system is necessary. There is no time to design a lens when the running back is seconds away from the end zone; similarly, there is no time to debate the morally correct course of action every time a decision arises. No: you need a system, specified in advance — a system you trust. A system that, for a given situation, says to execute a given response.

Why are maxims so short and so dense?

Belief Implant Therapy does not specify a recommended length for foundational beliefs enumerated in a corpus; however, the Maxims corpus utilizes a concise, dense writing style similar to poetry. This method of communication requires the reader to become actively engaged in the topic at hand. The reader must deliberately pour over each word, think about each clause, and ponder each sentence to understand it; he must truly own each maxim.

For these reasons, it is intentionally difficult, or impossible, to passively skim a maxim. The reader must become committed if he wishes to understand what is written. This level of active participation requires an investment in the learning process, which results in greater long-term retention and behavioral adoption.

Disclaimer of Professional Advice: Nothing in this website constitutes professional advice or psychotherapy. The content on this website does not engage visitor into a professional relationship. This website content provides general information and is not intended as professional advice, or treatment. Content on this website are not a guarantee, warranty, or prediction of outcome. If you are having any issues or problems please consult with a licensed professional. Neither Maxims, Jerzy J. Gangi, nor any associates, may be held responsible for any actions taken as a response to reading this website. The content of the pages of this website is for your general information and use only. It is subject to change without notice.