Be not afraid of conflict

Spend unnoticeable amounts

Establish systems

Ignore your competitors

Great artists incubate

Make habits with commitment contracts

The best deals are the ones you don’t take

Start as soon as possible

Curate a large rolodex

Presort your laundry

Be here now

Communicate the high-order bit

Ask “Why?” recursively

Make due with less

Make money on the way in to a deal

Do not expect perfection

Study using “The Soup Can Method”

Never, ever quit

Don’t do favors

Become a finance master

Become a law master

Master writing

Become a graphic design master

Become a psychology master

Become a sales master

Become a computer master

Work six days a week

Be frugal

Never try to impress

Fuck what other people think

Teach by demonstration

Put the right people in the right seats

Turn on your computer, phone, and tablet for a specific task

It is never too late to put your day on track

Listen carefully

Guard your reputation

Hire a psychotherapist

Prefer phone calls to meetings

Push yourself

Hire experts, and then listen to them

Be very confident


Get it in writing

Buy in bulk

Be honest and ethical

Live a six sigma life

Be scarce

Mistakes are messengers

Avoid consumer debt

Speak vaguely

You are important, whether or not people see it

Always be ready to cut people off permanently

Get rid of undesirable people early

Offer others limited options

Divorce from the details

Great leaders care about their organization and their workers

See things as they truly are, not how you wish they were

Build your mental map carefully

Evaluate people as electrochemical organisms

Insist on evidence

Give other people the last word

Don’t count your chickens before they hatch

Conceal your inventions

The only requirement to success is really wanting it

Savor the meandering journey

It’s realistic to be optimistic

Your dream life is what makes you cry

Invest like a queen bee

Do not judge people by how they look

You can improve your life

Take baby steps

Evaluate yourself on improvement, not achievement

Leverage time


To empty your mind, do brain dumps

Capture all thoughts

Develop a mind like water

Put all stuff in your inbox

Separate reference from stuff

Masticate slowly

Seek dietary variety

Avoid processed foods

Replace “I must” with “I want”

When you realize you’re in a hole, stop digging

Build superreserves

Do not deviate from your specialty

Become a specialist

Work really hard

Vote for who you believe in

Don’t let kids watch TV

Bill yourself $10,000/hr.

Be thyself

Find thyself

Help others achieve their goals

You don’t get an A for effort

Life doesn’t owe you anything

You don’t owe anyone anything

Give yourself permission to be human

Hire carefully


Create an illusion

Luck is created

Success is a habit

Follow these maxims

If you’re not sure, say so

Think big

Do the hard thing

Do the right thing

Write handwritten notes

Get outside your comfort zone

Stretch, but don’t snap

Shoot frequent layups, not the occasional 3-pointer

Be grateful

If a situation is deteriorating, withdraw immediately

Don’t think with your emotions

Think practically, rationally, realistically, and logically

One bad performance can erase years of progress

Find lessons in every situation

If you violate one maxim, more will follow

Success requires mental health

Love thine beautiful enemies

Talk less

Favors do not need to be returned

Pay your way

Carpe diem

Accept the power of choice

Become a grammar hawk

Don’t give second or third chances

Drugs are lame

Voodoo is dangerous

Thoughts create emotions

Love thyself

Make decisions on paper

Don’t take life too seriously

You are not responsible for other people’s reactions

Ascribe the best possible meaning to events

Most reactions are a choice

Any meaning you ascribe to an event is your choice

Events have no intrinsic meaning

You are ready to be successful, just the way you are

Master an art form

Act, learn, repeat

It’s never too late

Floss every day

Create clearly defined outcomes

Sucking precedes mastery

Communication breeds conflict

Do not complain

Create a tribe

Forget “should”

Ponder the meaning of life

You are not a mind reader

Money makes it easier to be happy

If you really love someone, tell them

Acknowledge and accept ambiguity

Seek doers; avoid pretenders

(v.) love

Live in balance

Lead a life that everyone could lead

You are responsible for your own interests

Do work before it’s due

Reject the subpar

Get a private teacher

Great people are the second most valuable asset

In the first 90 days, relationships are set in stone

Accept the difference between good and great

Meditate daily

Appeal to a noble cause

Descriptions are better than labels

You aren’t your thoughts

The truth is contradictory

Great artists discard

Real growth is boring

Time is the most valuable asset

If you are attracted to someone, don’t settle for friendship

Surround yourself with people you want to be like

Barrel on through

Quality begets quality

Treat everyone the same


Go stealth

Cut off unnecessary actions

Be minimal